Practado Journal
Field notes from growing private practices.
Strategy, systems, and the occasional rant — everything we've learned helping mental health and telehealth practices scale without losing the work.
How to Get More Therapy Clients Without Relying on Psychology Today
Psychology Today is where most therapists start. It is not where the most successful practices stop. Here is how to build a patient acquisition system that does not depend on a single directory.
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How Therapists Can Rank Higher in Local Google Searches
Showing up in local Google search is the single highest-leverage thing a therapy practice can do for consistent patient growth. Here is exactly how to do it — step by step.
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Why Most Therapy Practices Waste Money on Marketing Agencies
Hiring a marketing agency feels like the right move when your calendar is slow. For most therapy practices it ends up being an expensive lesson. Here's why — and what actually works instead.
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The Biggest Website Mistakes Therapy Practices Make
Most therapy websites are quietly costing practices thousands in lost bookings every month. Here are the most common mistakes — and exactly how to fix them.
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What Therapists Should Put on Their Homepage to Increase Bookings
Most therapy homepages are losing patients before they ever read past the first line. Here's exactly what your homepage needs — and in what order — to turn visitors into booked appointments.
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How Therapists Can Get Consistent Client Leads in 2026
Getting the occasional new patient inquiry is not a growth strategy. Here's how therapy practices are building systems that generate consistent, predictable client leads every single month.
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Why Your Google Business Profile Matters More Than Your Instagram
Most therapists spend hours on Instagram and minutes on their Google Business Profile. That's backwards. Here's why your Google Business Profile is the highest-leverage thing you can do for your practice right now.
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SEO for Therapists: A Beginner's Guide That Actually Makes Sense
SEO sounds technical and overwhelming. It doesn't have to be. Here's a plain-English breakdown of exactly what therapist SEO is, why it matters, and what to actually focus on first.
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How Private Practices Can Compete With BetterHelp
BetterHelp has a massive marketing budget. You don't. But that doesn't mean you can't win. Here's exactly how independent therapy practices are beating the platforms at their own game.
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